Central

Central –Asia‘s foothold for Overseas Brands

Strategically linked with the Airport, Central is the CBD of Hong Kong. There stands amid a number of Grade A office buildings, 5-star hotels and prestigious shopping centers. The Landmark is located in core Central and is a few minutes‘ walk from the Airport Express station. Having one of the highest concentrations of world-leading fashion, jewellery and dining outlets, it is a gathering place of well-heeled shoppers, for example, “The Soho” and “Lan Kwai Fong”. Central has a large catchment area that attracts a broad spectrum of shoppers including tourists, expatriates, celebrities, singles and families. With Individual Visit Scheme, Central has become the popular choice for the first foothold to tap into Mainland cities for overseas brands. Setting up their flagship stores in Central is a crucial step for new brands to build their images. For example, Abercrombie & Fitch, an American casual wear retailer, pays a higher monthly rental for a flagship store in Pedder Building in early 2011; Zara and Massimo Dutti, the two brands of Spanish multinational clothing company, Inditex, which also rental a store in Queen‘s Road Central in 2012. In addition, many investors are also optimistic about the Central District rental market, have to enter the market in Central recent years, and always recorded much transaction in the second and third-tier streets. Otherwise, the redevelopment project of the Central Oasis(pre-Central Market) and West Wings of the Central Government Offices and will be available in the coming years. We believe Central will be more attractive in the future.

Central –Asia‘s foothold for Overseas Brands

Strategically linked with the Airport, Central is the main Commercial, Financial and Business District of Hong Kong where a number of Grade-A office buildings, five-star hotels and prestigious shopping centers being located. The Landmark is located in the core of Central with only a few minutes‘ walking distance from the Airport Express station. Having one of the highest concentrations of world-leading fashion, jewellery and dining outlets, it is a gathering place of well-heeled shoppers, for example, “The Soho” and “Lan Kwai Fong”. Central is also a large catchment area attracting a broad spectrum of shoppers including tourists, expatriates, celebrities, singles and families. With Individual Visit Scheme, Central becomes the popular place for the first foothold to tap into Mainland cities for overseas brands. Setting up their flagship stores in Central is a crucial step for new brands to build their images. For example, Abercrombie & Fitch, an American casual wear retailer, pays a higher monthly rental for a flagship store in Pedder Building in early 2011; Zara and Massimo Dutti, the two brands of Spanish multinational clothing company, Inditex, which also rental a store in Queen‘s Road Central in 2012. In addition, many investors are also optimistic about the Central District rental market, have to enter the market in Central recent years, and always recorded much transaction in the second and third-tier streets. Otherwise, the redevelopment project of the Central Oasis (pre-Central Market) and West Wings of the Central Government Offices and will be available in the coming years. We believe Central will be more attractive in the future.